DAR File No. 42033
This rule was published in the September 15, 2017, issue (Vol. 2017, No. 18) of the Utah State Bulletin.
Agriculture and Food, Marketing and Development
Notice of Proposed Rule
DAR File No.: 42033
Filed: 08/18/2017 01:06:49 PM
Purpose of the rule or reason for the change:
Summary of the rule or change:
The rule restricts membership to the Utah's Own program to businesses that grow, raise, produce, or process food or body care products within the state of Utah. It further explains the proper use of the Utah's Own logo which is made available to member of the program.
Statutory or constitutional authorization for this rule:
- Subsection 4-8-104(5)
Anticipated cost or savings to:
the state budget:
The rule includes a membership fee that has been approved by the legislature. The approved fee is $25 for new members with a $50 annual fee being charged after the first year. It is anticipated that out of the 500 current members the the fee will generate around $12,500 for the program. The next year, if membership stays the same, the program anticipates at least $27,500 from the current members and $1,000 from new companies joining the program. Currently, the program sees a growth of 40 to 60 new companies each year. The money generated by the program will stay within the program.
The Utah's Own program is run entirely by the Department of Agriculture and Food. There is no responsibility that would involve any local government.
There will be a cost of $25 the first year of membership to a small business with an annual fee of $50 for the life of their membership. Due to their membership in the Utah's Own program, the member company has the opportunity to use the Utah's Own logo and participate in the program's marketing campaigns. Since 2015, the program has created over 49,000,000 impressions in its marketing campaigns. Additionally, membership entitles a company a profile on the Utah's Own website, a website created to direct shoppers to local products. This website receives thousands of visits each month.
persons other than small businesses, businesses, or local governmental entities:
The money generated from the fees will be used to promote member companies. There is a current demand for local products and the program is helping to market local companies by helping consumers locate and become familiar with these companies. Individuals who meet the criteria for membership will be subject to the same fee as any other small business and will be given the same benefits of using the Utah's Own logo and participating in the program's promotion and marketing opportunities.
Compliance costs for affected persons:
The cost of compliance is $25 for the first year and then an annual fee of $50 for as long as they would like to remain in the program.
Comments by the department head on the fiscal impact the rule may have on businesses:
The Utah's Own program provides economic opportunities to our member companies. There will be an entry fee of $25 assessed to a new business and a $50 annual fee, but the benefits of the Utah's Own program will help mitigate the impacts of the membership fee. There is increased interest across the state in buying local. The Utah's Own program taps into the interests and connects consumers with companies. The program connects companies together so that they can discuss and share concerns and ask for advice. Membership in the Utah's Own program gives permission to use the Utah's Own logo which is becoming increasingly more well known throughout the state because of the marketing campaigns and promotions of the program. Additionally, membership in the Utah's Own program provides online marketing through posting a companies profile on the Utah's Own website which is used to allow consumers to find the local products they need. This website receives thousands of visitors each month raising the visibility of the companies with profiles.
LuAnn Adams, Commissioner
The full text of this rule may be inspected, during regular business hours, at the Office of Administrative Rules, or at:Agriculture and Food
Marketing and Development
350 N REDWOOD RD
SALT LAKE CITY, UT 84116-3034
Direct questions regarding this rule to:
- Kathleen Mathews at the above address, by phone at 801-538-7103, by FAX at 801-538-7126, or by Internet E-mail at email@example.com
- Melissa Ure at the above address, by phone at 801-538-4976, by FAX at , or by Internet E-mail at firstname.lastname@example.org
Interested persons may present their views on this rule by submitting written comments to the address above no later than 5:00 p.m. on:
This rule may become effective on:
LuAnn Adams, Commissioner
R65. Agriculture and Food, Marketing and Development.
More information about a Notice of Proposed Rule is available online.
The Portable Document Format (PDF) version of the Bulletin is the official version. The PDF version of this issue is available at https://rules.utah.gov/publicat/bull_pdf/2017/b20170915.pdf. The HTML edition of the Bulletin is a convenience copy. Any discrepancy between the PDF version and HTML version is resolved in favor of the PDF version.
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For questions regarding the content or application of this rule, please contact Kathleen Mathews at the above address, by phone at 801-538-7103, by FAX at 801-538-7126, or by Internet E-mail at email@example.com; Melissa Ure at the above address, by phone at 801-538-4976, by FAX at , or by Internet E-mail at firstname.lastname@example.org. For questions about the rulemaking process, please contact the Office of Administrative Rules.